G R i T F u L
Sure, we’re all thankful this time of year — and we should be.
But this month, we’re asking teams to dig deeper. To find gratitude in the grind.
To give credit not just to the wins — but to the weight that built them.
The chargebacks. The no-shows. The rejections.
The early mornings and the long nights that carve character and sharpen focus.
That’s what it means to be GRITFUL — thankful, but never naïve.
Built from the grind. Hardened by the hustle. Ready for what’s next.
Hard times taught gratitude.
T HE DROP
This isn’t just merch — it’s a movement.
The GRITFUL apparel package was made for the ones who kept showing up when everyone else quit.
It’s not a “fit.” It’s a uniform for those who turn pressure into progress.
The centerpiece: a heavyweight crewneck that flips the iconic “Thank You” bag design into a battle cry — GRITFUL / GRITFUL / GRITFUL — a nod to the hustle, not the handout.
STRATEGY
This drop is momentum you can wear.
When your team puts on GRITFUL, they’re reminded:
Every “no” brings them closer to a “yes.”
Every failure forged their next win.
Because success isn’t luck — it’s layers of lessons stacked over scars.
This is a culture play disguised as clothing.
Swag is strategy.
And when it’s done right, it doesn’t just look good — it drives good.
P ART IC I P AT E
Complete this form and we'll reach out for order specifics.
Complete Collection = $175
Crew Neck, Beanie, Crossbody, Socks, Stanley
Essential Collection = $110
Crew Neck, Beanie, Socks
To participate you must order a minimum of 20 kits.
Only through POSER.
Limited run. Limited supply.
Because grit isn’t mass-produced.